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Food & Drink · Bellaire, MI · United Stateswww.traversebayfarms.com · Oct 2, 2026
New Fruit Blend, Vegetable Blend and Uric Acid Formula Expand the Fruit Advantage Supplement Line from Traverse Bay Farms
Bellaire, MI · United States(PRUnderground)October 2, 2026
Fruit Advantage, a nutritional supplement brand from Traverse Bay Farms, has introduced three new dietary supplements designed for consumers looking to incorporate fruit, vegetable and botanical ingredients into a natural, health-focused lifestyle.
The new products includeFruit Advantage Fruit Blend, Veggie Advantage Vegetable Blend and Fruit Advantage Uric Acid Formula. Together, the three supplements expand the company’s lineup of fruit- and plant-based nutritional products while building on more than 25 years of experience working with functional foods, fruit ingredients and dietary supplements.
“Since 2001, we have focused on making fruit-based nutrition practical and convenient,” said Andy LaPointe, co-founder of Traverse Bay Farms and Fruit Advantage. “These new formulas allow us to expand that approach beyond individual fruit ingredients and offer consumers additional ways to incorporate a broader range of fruits, vegetables and botanicals into their daily routines.”
Fruit Advantage Fruit Blend
The new Fruit Blend combines aloe vera with extracts from 19 fruits in a convenient capsule format.
Each three-capsule serving provides 2,250 mg of the fruit and botanical blend.
The formula was developed for consumers seeking a simple way to add a variety of fruit-derived ingredients to their daily supplement routine without having to purchase multiple individual products.
Fruit Advantage has long specialized in fruit-focused nutritional products, including supplements featuring tart cherries, wild blueberries, pomegranate and other fruits.
Veggie Advantage Vegetable Blend
The new Vegetable Blend, sold under the Veggie Advantage name, combines powders and extracts from 20 vegetables.
Each three-capsule serving provides 2,250 mg of the vegetable powder and extract blend.
The product expands the Fruit Advantage approach from fruit-based supplementation into vegetable-based nutrition and provides consumers with another convenient option for incorporating plant ingredients into a daily wellness routine.
Fruit Advantage Uric Acid Formula
The third addition is the Fruit Advantage Uric Acid Formula, a dietary supplement formulated with 11 premium botanical extracts.
The formula is designed to support healthy uric acid levels as part of an overall healthy lifestyle.
The product includes a combination of fruit, vegetable and botanical ingredients selected to create a multi-ingredient formula rather than relying on a single botanical source.
LaPointe said the new formula reflects the company’s broader philosophy of creating practical supplements around recognizable fruit and plant ingredients.
“We have spent more than two decades working with consumers who are interested in incorporating fruit-based nutrition into their everyday lives,” LaPointe said. “Over time, those conversations have expanded beyond individual fruits. Customers increasingly want convenient products that bring together complementary plant-based ingredients in one formula.”
Expanding the Fruit Advantage Supplement Line
Fruit Advantage was established as part of Traverse Bay Farms’ broader focus on fruit-based foods, functional ingredients and nutritional supplements.
Traverse Bay Farms was founded in Northern Michigan in 2001 and has built its business around products featuring tart cherries and other fruits. The company’s experience includes tart cherry juice concentrate, dried fruit, fruit powders, capsules, gourmet foods and educational re
The introduction of Fruit Blend, Vegetable Blend and Uric Acid Formula represents another expansion of that product philosophy.
Rather than positioning the products as substitutes for a balanced diet, the company developed the supplements as convenient additions for consumers already interested in maintaining a healthy lifestyle.
A Continued Focus on Fruit, Vegetables and Botanicals
Interest in fruit- and plant-based ingredients has become an increasingly important part of the broader wellness marketplace. Fruit Advantage has focused on this category for more than two decades, particularly through products derived from recognizable fruits and whole-food ingredients.
The three newest products broaden that focus:
Fruit Blend brings together aloe vera and 19 fruit extracts.
Vegetable Blend combines 20 vegetable powders and extracts.
Uric Acid Formula features 11 botanical extracts and is formulated to support healthy uric acid levels.
All three products are packaged as 60-count vegetable capsule dietary supplements.
“For us, this is a natural extension of what we have been doing since the beginning,” LaPointe said. “Fruit Advantage has always been about helping people discover convenient ways to incorporate fruit and plant ingredients into their lifestyle.”
About Fruit Advantage
Fruit Advantage is a nutritional supplement brand from Traverse Bay Farms, a Northern Michigan company founded in 2001. Fruit Advantage specializes in fruit- and plant-based dietary supplements featuring ingredients such as Montmorency tart cherries, wild blueberries, pomegranate and other botanical ingredients.
The brand is part of Traverse Bay Farms’ broader commitment to developing fruit-based foods, supplements and consumer education re
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