Periods of economic restriction and uncertainty have long reset consumer priorities, preferences, and practices in the food and beverage industry, and 2026 will be no exception.

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Hyde Park – Standing recently in a neatly tended field of orange-blossomed calendula, Melanie Carpenter looked over at her family’s sprawling vegetable garden nearby and said regretfully, “It’s a mess. We just don’t have the time to manage it.”

Most of us are used to thinking that all fruits are healthy, that all vegetables are good for us, and that if a food receives a nice score on its packaging, it is likely a successful choice. However, a new study suggests that the picture is far more complex.